For Those with Keen, Young Tastes

"More vintage tobacco makes PHILLIP MORRIS naturally gentle and mild"

"More delicate in flavor, too.. for those with keen young tastes"

This looks like an add that was featured on paper, as a sign or as an add in a magazine. It was published in 1955. A young girl is the center of this add, she has the look of what would have been considered very popular and attractive at that time. She has short hair, high cheek bones, long eye lashes and full sexy lips, beautiful features that come with being young. The add is colorful, but in a very classy way. "for those with keen, young tastes" this add is meant to give one the feeling that if they are smoking PHILLIP MORRIS they will look younger, feel younger, or maybe just been seen as having the taste of what someone in the prime of their youth would have, being young and beautiful is something that is admired. In the description of the cigarettes it reads "...with it's qualities of gentleness and delicate flavor. These qualities tell why PHILLIP MORRIS has made so many friends among young smokers- with their fresh unspoiled tastes" So the company is saying that not only will these cigarettes taste good to you if you are a young person but that young people have already jumped on the band wagon and began smoking these cigarettes by finding out for themselves. It is a bit creepy but this add can definitely pull in both young and older people. Young kids could use this add as an excuse to try cigarettes or to justify smoking them at a young age - and then of course to older people, they want to be young, they want their youth back - so here is how.

What stands out about this add to me is that the first thing you read is that ".. makes PHILLIP MORRIS naturally gentle and mild" - "naturally" - giving the idea that the tobacco naturally tastes gentle and it naturally tastes mild - it naturally tastes different then all the other brands. 

Like most of the other adds featured the name of the brand is in BOLD to make it stand out even when you are reading other words. Also, like in the other adds the model in the picture looks as if she is in a very blissful content state of mind, and it focus's on one reason multiple times in the add as to why you should smoke these - in this case because that is what young youthful people do. 

The difference that i notice in this add from the others is the colors that they are using. They remind me of colors you would see in a little kids bedroom. They seem to me like they are playful colors, colors of a young persons outfit, another thing to give the feel of youth when looking at it.

Overall I think this was a very good and possibly could have been quite affective in trapping minds of both a young and a old crowd into the nicotine world.