The Coolest Cancer :)

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http://www.flickr.com/photos/sa_steve/3074335719/

Phillip Morris's
"More vintage tobacco makes PHILLIP MORRIS naturally gentle and mild"
"More delicate in flavor, too.. for those with keen young tastes"
and
Cigarlet's
"No other little cigar can match the cigarlet,
A smoke to please a man"


The Phillip Morris add was published in 1955. A young girl is the center of this add, she has the look of what would have been considered very popular and attractive at that time. She has short hair done up in a bob, high cheek bones, long eye lashes and full sexy lips, beautiful features that come with being young and youthful. The cigarette add is colorful, but in a very classy way, the model looks as if she is in a blissful state of mind, almost as if nothing in her life could go wrong. The colors are to attract youth, they actually remind me of a little kids bedroom which is sort of creepy in subliminal genius way. If you are some high and mighty money hungry cigarette company owner you will love to have young kids looking at a cigarette add that looks like a coloring book, start them off young. When you look at the CigarLet add which is geared towards "men" not boys or girls you will see that it is much darker, the edges are darkened and it doesn’t have a feel of mild and gently, everything is more bolded and has an old fashion look. The Cigarlet model doesn't look blissful he has an exterior of a hard, sort of hostile "manly man".
"For those with keen, young tastes" this add is meant to give one the feeling that if they are smoking PHILLIP MORRIS they will look younger, feel younger, or maybe just been seen as having the taste of what someone in the prime of their youth would have, being young and beautiful is something that is admired. The Cigarlet add is meant to be more masculine- with dark colors and a man as the main view, he has this sort of "bad ass" smirk on his face. The advertisements are repetitive for what they are gearing towards "a smoke to please a man" in the beginning and "a smoke to please a man" at the end- there are only a few lines in-between; the Phillip Morris add also says the word "young" twice - with not much in-between. In the description of the cigarettes it reads "...with its qualities of gentleness and delicate flavor. These qualities tell why PHILLIP MORRIS has made so many friends among young smokers- with their fresh unspoiled tastes" So the company is saying that not only will these cigarettes taste good to you if you are a young person but that young people have already jumped on the band wagon and began smoking these cigarettes by finding out for themselves. It is a bit creepy but this add can definitely pull in both young and older people. Young kids could use this add as an excuse to try cigarettes or to justify smoking them at a young age - and then of course to older people, they want to be young, they want their youth back - so here is how.
What stands out to me in the Cigarlet add is the tone of the picture, it reminds me of a gangster movie for some reason, bad ass with his "cigarlet"- his women comes over and lights it with a candle because he is such a bad ass so that he only like his cigs lit with a candle stick. This is a very different impression then the one I get when I first look at the 'this is subliminal for kids to pick up smoking now' add " makes PHILLIP MORRIS naturally gentle and mild" - "naturally" - giving the idea that the tobacco naturally tastes gentle and it naturally tastes mild - it naturally tastes different then all the other brands and it must have natural ingredients too.
Both adds featured has the name of the brand in BOLD to make it stand out even when you are reading other words.
Overall I think there is a very good possibility that both adds were very affective in trapping minds of both a young and a old crowd into the nicotine world.